One of the most successful British campaigns of all time. We decided to make the ad 122 seconds, one for every year the bread had been around. This added to the PR story making it front page news in the Mirror (one of the UK’s biggest tabloids). It also won us our first Grand Prix at British TV, An IPA effectiveness Grand Prix, Campaign’s campaign of the year and the public voted it Ad of the decade.
The follow up and the start of a new campaign for Hovis bread. Stories of goodness was the big idea. It launched during the final of Britains got talent. It trended on twitter. And it won two golds at British TV and two Cannes Lions.
Eighty percent of the UK use Argos. Like Amazon, they sell just about everything. Because of this they aren’t seen as a place to go for stylish furniture. When in fact they actually have some nice stuff. So this is the first part in a campaign to let people know that Argos is a place to go for stylish homewares. So stylish, you can even wear them.
Learn the hard way.
We launched this campaign through Linked in. This gave us a digital first, a Webby, and a D&AD pencil. The film picked up at D&AD, silver at the One show, two Cannes lions, Clios, Golds at the NY festival, and just about every award at every other show around the world.
Princes Trust - CV Personal Statement-HD
I lead this pitch. My pitch was really simple. We’re going to get the country saying “Are you gonna Bingo?” And we did. The ad went viral. Sales went up 190%. Hundreds of gifs and memes got created and even Liam Gallagher tweeted it on New Year’s Eve.
Nice one rkid. As you were.
I creative directed Talk Talk for two years. They’re one of the largest Telecoms company’s here in the UK. We relaunched them as a brand for Everyone. Then we let twenty-five cameras roll for two weeks in their house. No scripts. No direction. We even did one on Christmas day. The aim was to show it's the little moments in life that matter. Whether it's getting a text from a boy, a TV dinner or playing Candy Crush after a row. Highlighting Talk Talk as the enabler of all this lovely normalness that makes us human.
The campaign did really well at positioning them as a brand of the people. It also did well at British TV, Creative Circle and Campaign Big. In fact it was so successful that the brother and sister were asked to be on Gogglebox, They did. Then because of this our client killed the campaign.
This stuff matters
Working from home.
Talk Talk Christmas
I love the simplicity of print. Both these campaigns have won D&AD pencils, Cannes Lions and Uk stuff.
Trident gun crime.
To deglamorize gun crime we got rappers Roll Deep, a grime collective normally associated with gun crime, to write a track that tells the story of ‘Badman’ a youth who ruins his life by getting involved with guns.
500 white labels of the track went out to pirate radio stations, influential DJs and record shops around the UK creating a buzz on the underground scene.
We then made the music video.
With only a 150k budget and no media spend the results where better than anyone hoped for…
‘Badman’ launched on the same billing as Eminem and Madonna’s new releases. The video played out on just about every major music station in the UK including a two-week slot MTV, a one month billing on MTV2, MTV base, Kiss, Choice, Chanel U and BBC One extra. Nominated for a MOBO. It was voted MTV Music video of the year. At the time was one of the top 20 branded viral films in the world. 47% of black Londoners recalled seeing the footage. It was played in schools across London creating over 1.5 Million in free media, and It still being viewed and discussed today.
It also was also nominated for a silver pencil at D&AD and won IPA effectiveness Grand Prix.