Hovis was in serious trouble, so they went up for pitch. We won the business with this campaign and it ended up becoming one of the most successful British campaigns of all time. We made the ad 122 seconds, one for every year the bread had been around. This added to the PR story making it front page news in the Mirror. It also won us our first Grand Prix at British TV, An IPA effectiveness Grand Prix, Campaign’s campaign of the year and the public voted it Ad of the decade.
We launched this campaign through Linked in. This gave us a digital first, two D&AD pencils, a silver at the One show, two Cannes lions, Clios, Golds at the NY festival, and just about every award at every other show around the world.
Princes Trust - CV Personal Statement-HD
Talk Talk are one of the largest Telecoms company’s here in the UK.
We relaunched them as a brand for Everyone.
We spent 3 months casting to find our family. Then we let twenty-five cameras roll for two weeks in their house. No scripts. No direction. Just us lot in a shed watching. We then came back to London and made the ads up from the ten thousand hours of footage. We even did one at Christmas.
The aim was to show it's the little moments in life that matter. Whether it's getting a text from a boy, a TV dinner or playing Candy Crush after a row. Highlighting Talk Talk as the enabler of all this lovely normalness that makes us human.
The campaign did well at British TV, Creative Circle, and Campaign Big. But for me, the best thing was that the brother and sister were asked to go onto Gogglebox because of the ad campaign. It normally works the other way around.
This stuff matters
Working from home.
Talk Talk Christmas
A through the line campaign for Sun Bingo that we won in a pitch. They wanted to highlight you could play Bingo anywhere and appeal to a new younger audience. So we decided to ask one of life’s big questions. Are you gonna Bingo?
Here are some of my most awarded print campaigns.
Most smokers are parents. So to stop them smoking we decided against the usual shock tactics, and used children to foot the campaign. To give it it’s authenticity and charm we got the kids to film the ad for themselves. Using nothing but camera phones, i pads and general stuff at an 8 year olds disposal. The campaign picked up at British TV and Creative Circle.
This was the follow on to Go on lad and the start of a new campaign for Hovis bread. Stories of goodness was the idea and it launched during the final of Britains got talent. It caused the nation to shed a tear and ended up trending on twitter. It also won two golds at British TV and two Cannes Lions.
Trident gun crime.
To deglamorize gun crime we got rappers Roll Deep, a grime collective normally associated with gun crime, to write a track that tells the story of ‘Badman’ a youth who ruins his life by getting involved with guns.
500 white labels of the track went out to pirate radio stations, influential DJs and record shops around the UK creating a buzz on the underground scene.
We then made the music video. The video played out on just about every major music station in the UK including a two-week slot MTV, and a one month billing MTV2, MTV base, Kiss Choice Chanel U and BBC One extra.
With only a 150k budget the results where better than we hoped for…
‘Badman’ launched on the same billing as Eminem and Madonna’s new releases. Nominated for a MOBO. It was voted MTV Music video of the year. At the time was one of the top 20 branded viral films in the world. 47% of black Londoners recalled seeing the footage. Creating over 1.5 million pounds in free media. And It still being viewed and discussed today.
It also was also nominated for a silver pencil at D&AD and won the IPA effectiveness Grand Prix.